WELCOME TO OUR NEXT GEN LUXURY REAL ESTATE MASTERCLASS

COURSE CURRICULUM

  • 1
    Welcome!
    • Watch this First! QuickStart Guide Video & Best Practices from Keir
    • Program QuickStart Roadmap
    • Master Course Outline
    • Master Resource Outline
    • Master Technology List
  • 2
    Week 1: OVERVIEW/MINDSET
    • Week 1 | QuickStart Overview Video from Keir
    • Week 1 Course Outline
    • Week 1 Resource Outline
    • Module 1: Program Overview, Introduction, Bio & Background
    • Module 2: Where are you today? What does success look like for you?
    • Module 3: What is a Sophisticated Agent?
    • Module 4: Mindset Training
    • Module 5: Routines, Habits, Personal Rules for Success, and Expectations
  • 3
    Week 2: ADAPT
    • Week 2 | QuickStart Overview Video from Keir
    • Week 2 Course Outline
    • Week 2 Resource Outline
    • Module 1: The NEW Market and the NEW Consumer
    • Module 2: Know and Defend your Value
    • Module 3: How to Win Listings in NEW Markets
    • Module 4: Intro to Building Your SA Brand 101
    • Module 5: Understand the High Price-Point Client & Define Your Ideal Client Avatar
  • 4
    Week 3: BRAND
    • Week 3 | QuickStart Overview Video from Keir
    • Week 3 Course Outline
    • Week 3 Resource Outline
    • Module 1: Create Your Unique Sophisticated Agent Brand and Value Proposition
    • Module 2: Sophisticated Agent Marketing Asset Creation and Dissemination
    • Module 3: How to Become a Digital Media Entrepreneur
    • Module 4: How to Leverage Social Media strategically and cost effectively to Build Your Brand and Generate Leads
  • 5
    Week 4: GROW
    • Week 4 | QuickStart Overview Video from Keir
    • Week 4 Course Outline
    • Week 4 Resource Outline
    • Module 1: Digital & Social Media Lead Generation
    • Module 2: Targeted Print Lead Generation
    • Module 3: Strategic Events
    • Module 4: Next-Generation Leveraged Prospecting
    • Module 5: Strategic Portal Lead Generation Investment
    • Module 6: Sophisticated Agent Open House & Broker's Open
  • 6
    Week 5: CONVERT
    • Week 5 | QuickStart Overview Video from Keir
    • Week 5 Course Outline
    • Week 5 Resource Outline
    • Module 1: Science and Art of Conversion
    • Module 2: Sophisticated Agent Prospecting Scripts and Dialogues: Setting the Appointment
    • Module 3: Sophisticated Agent World-Class Listing Presentation
    • Module 4: Sophisticated Agent World-Class Buyer-Rep Presentation
    • Module 5: Sophisticated Agent Conversion Best-Practice Technology
  • 7
    Week 6: LEVERAGE
    • Week 6 | QuickStart Overview Video from Keir
    • Week 6 Course Outline
    • Week 6 Resource Outline
    • Module 1: Top Producer Mindset Training
    • Module 2: Hiring Talent
    • Module 3: Investing Capital
    • Module 4: Implementing Technology
    • Module 5: Establishing Key Systems & Processes
  • 8
    Week 7: SCALE
    • Week 7 | QuickStart Overview Video from Keir
    • Week 7 Course Outline
    • Week 7 Resource Outline
    • Module 1: Why the Team is the Next-Gen Vehicle to Reach Ultimate Scale and Growth
    • Module 2: Vision, Mission, Values and Principles Statement
    • Module 3: Team Operations
    • Module 4: Succession Planning
  • 9
    Week 8: EVOLVE
    • Week 8 | QuickStart Overview Video from Keir
    • Week 8 Course Outline
    • Week 8 Resource Outline
    • Module 1: Income Generation vs. Wealth Generation Mindset
    • Module 2: Different Types of Income-Generating Property Types to Build Active-Passive Income Streams
    • Module 3: How to Find and Source Attractive Potential Deals
    • Module 4: Intro to Financial and Market Analysis to Evaluate a Potential Investment
    • Module 5: Intro to Financing and Raising Capital to Leverage OPM (other people’s money) with Debt and Equity to Acquire Investment Properties
    • Module 6: Intro to Sophisticated Investor and Keir’s High-Level mastermind Group
  • 10
    BONUS Training
    • 2021 Marketing Plan Workbook [EDITABLE]
    • Introduction to Extra Training Resources
    • Setting a Listing Appointment
    • Unique Selling Proposition
    • How to Explain & Defend a 7% Commission Rate
    • How to Handle 'For Sale By Owner' (FSBO)
    • Buyer Broker Agreement
    • How to value a property
    • Preparing home for Videos and Photos
    • How To Handle a Client Who Needs to Sell a House Before Buying
    • Matterport
    • How to Handle Inspections: Buyers & Sellers
    • Agency Relations & Implications